Alright, buckle up and get ready to dive into the wild world of AI website builders! In this digital jungle, having a captivating and functional website is the name of the game. But fear not, dear reader, because we’ve taken on the Herculean task of sifting through all the AI website builders out there, so you don’t have to.
We’ve unleashed our fictional digital marketing business, Ecom Growth Service, on these platforms to see how they measure up. We’ve put their design capabilities, content assistance, and SEO tools to the test, all while considering the ease of editing, core features, and pricing structures. We’ve spared no detail in our quest for the ultimate AI website builder.
Whether you’re a creative soul wanting to showcase your portfolio, an aspiring e-commerce mogul looking to conquer the online marketplace, or a savvy entrepreneur in need of a professional website, our top picks have got your back. These AI website builders are ready to unleash their digital prowess and help you create a website that’ll make your competitors green with envy.
So, let’s venture forth together into this exciting journey, armed with the power of AI. Get ready to conquer the digital realm and create a website that’ll leave a lasting impression. Your online presence is about to get a serious upgrade, my friend. Let’s do this!
What Are AI Website Builders ?
An AI website builder is a revolutionary tool that utilizes artificial intelligence and automation to simplify the process of website creation.
By leveraging advanced algorithms, these builders analyze user inputs and preferences to generate personalized and visually appealing website designs and content.
With features like content assistance, intelligent marketing tools, and SEO optimization capabilities, AI website builders empower users to create professional websites without the need for extensive coding or design knowledge.
These platforms have transformed website development, making it accessible to a wider audience and revolutionizing the way websites are built in the digital era.
Choosing an AI website builder
How to go about making your decision for an AI website builder tool for your project ? We’ve done the legwork and compiled a handy checklist to help you make an informed decision.
- First things first, figure out what you actually need. Are you after a simple website or one with all the bells and whistles? E-commerce? Blog integration? Get clear on your goals, people!
- Next up, customization options. Do you want to dive into the nitty-gritty and personalize every pixel, or are you happy with pre-designed templates? It’s like choosing between a tailored suit and one off the rack. You do you.
- Ease of use is key, my friends. Look for an AI tool that makes website building a breeze. Drag-and-drop, helpful guides, and templates that practically build themselves. No rocket science degree required!
- Now, let’s talk about AI capabilities. AI-generated text and image suggestions can be a lifesaver. Let the AI do the heavy lifting while you sit back and sip your coffee.
- SEO, baby! Make sure your chosen tool has those sweet SEO features. Keywords, meta tags, analytics integration—all the good stuff that’ll make your website shine in the search results. Get that Google love!
- Money talks, so consider pricing and plans. Find a model that fits your budget and offers the features you need. Don’t break the bank, but don’t skimp on quality either. Balance, my friends, it’s all about balance.
- And lastly, don’t forget to read the reviews. What do the experts say? What do the users say? Get the inside scoop on performance, ease of use, and bang for your buck. Knowledge is power, my friends!
By ticking off these boxes and doing your homework, you’ll find the AI website builder that’s perfect for you.
Don’t want to to too much homework ? Read on!
Affiliate disclaimer: This site contains product affiliate links. We may receive a commission if you make a purchase after clicking on one of these links.
The 10 Best AI Website Builders
Mixo.io: perfect for quickly validating your business idea
In short:
- Versopedia opinion: Only good for testing, once your idea is validated you would need to move to a different platform
- Best for: Testing new business concepts like startups, courses, …
- AI features: Complete site design, written content, logo and even business name
| AI content assistance | Yes, but only at the beginning, when creating the first version of your site |
| AI personalized design | Yes, it picks highly relevant stock images and creates a logo for you |
| Ease of editing | Very easy and straightforward, you just can’t add to the prebuilt template. The existing sections are set in stone. |
| AI Only or also prebuilt templates ? | AI only |
| Intelligent marketing tools | No, but you can add your data tracking to it such as Google Tag Manager, GA4 and the Meta Pixel |
| Pricing | There is a free plan, but it comes with a non-branded domain name. The cheapest upgrade is 7$/month billes annually, or 9$/month billed monthly |
Mixo.io is an AI-powered website builder that aims to help users launch their startup websites literally in seconds.
It offers a simple and fast process where users input their startup idea and within seconds, the platform generates a website draft using AI-generated content.
After you’ve entered a short description of your startup/business idea, the tool goes to work.
The end result is surprisingly good, with content that actually makes sense, well chosen stock imagery and a good site structure to convert visitors into leads. It even came up with a new business name in stead of Ecom Growth Service.
While the tool may be suitable for individuals who are hesitant about using more complex platforms like WordPress, it does have some limitations in terms of customization and features you might enjoy with other platforms.
They do give the possibility to connect your data tracking solutions such as GA4, the Meta Pixel and Google Tag Manager (which is a bare minimum I would say):
Cons of Mixo.io:
- The customization options are limited, and there are certain design elements that cannot be adjusted.
- The generated websites may also lack uniqueness as they may have similar layouts and content.
- Additionally, the free plan comes with a non-branded domain and limited features, but there are paid options available for more advanced features such as custom domains and SSL certificates.
Pros of Mixo.io:
- Quick and easy: Mixo.io allows you to launch your startup website in seconds, saving you time and effort.
- Beginner-friendly: If you’re new to website building or hesitant to use more complex platforms, Mixo.io provides a user-friendly interface that requires minimal technical knowledge.
- AI-powered content generation: Mixo.io utilizes artificial intelligence to generate website content, such as headlines and messages, helping you create a professional-looking site without the need for extensive copywriting skills.
- Free plan available: The platform offers a free plan, allowing you to create a basic website without any upfront cost.
- Customization options: While limited, Mixo.io provides some customization features, including logo and color scheme adjustments, allowing you to personalize your website to a certain extent.
- Responsive design: The websites created with Mixo.io are designed to be responsive, ensuring they look good and function well across different devices and screen sizes.
Overall, Mixo.io could be a viable option for basic startup websites or temporary landing pages, but it may not be suitable for users looking for extensive customization or long-term website solutions.
10Web.io: Create or recreate a WordPress site in minutes
In short:
- Versopedia opinion: 10Web is an exceptional and user-friendly tool that simplifies website creation and recreation, providing a seamless experience for WordPress users with its powerful features and intuitive interface.
- Best for: This tool is best suited for individuals and businesses, whether they are beginners or seasoned professionals, who want an easy and efficient solution for creating and recreating websites using WordPress.
- AI features: Website creation (content and imagery), web page recreation
| AI content assistance | Yes, your first version is completely written by AI. Then it is not possible to use AI content generation in the Elementor environment -yet. (Elementor AI just came out). They do have a an AI Content wordpress plugin that enables AI content generation in the classic and Gutenberg editor. |
| AI personalized design | The main designs consist out of 3 templates to choose from. The imagery is AI generated (and not of the best quality). |
| Ease of editing | Very easy and straightforward by use of Elementor |
| Intelligent marketing tools | It is a WordPress based platform, you can link it up with almost anything. |
| Pricing | Starting from 20$/month |
The 10 Web AI WordPress builder is an impressive tool that utilizes the power of AI to simplify and expedite the process of website creation. It offers two remarkable methods for building websites: starting from scratch using the AI Builder or cloning and modeling existing websites.
With the AI Builder, even those with no prior website design experience can create stunning websites effortlessly. Users can choose between a blank canvas or ready-made templates, and the AI generator can recreate websites they admire within minutes. The platform is based on WordPress and utilizes Elementor for designing websites, ensuring a user-friendly interface.
Additionally, the tool allows users to migrate their existing websites to 10 Web, benefiting from optimization features and plugins that enhance speed and performance. It also offers the ability to optimize website front-end and achieve high page speed scores, crucial for better search engine rankings.
One of the standout features is the ability to clone or model any website. Users can import the structure and design of websites they like, making it easy to create similar websites. This feature is not only useful for inspiration and replicating design elements, but it also serves as a solution for accessing and continuing work on websites from which they may have been locked out.
The AI Builder provides a seamless experience with its intuitive interface, allowing users to modify and customize their websites easily. Users can switch between the AI Builder and the WordPress dashboard for more advanced customization options.
As for the pricing, the tool offers various plans suitable for different needs, including individual and agency-level memberships. The pricing structure provides flexibility, and agency members receive reduced rates for adding additional websites.
Pros:
- AI-powered website creation with impressive speed and simplicity.
- Versatility in website design options, including blank canvas, templates, and website cloning.
- Integration with WordPress and utilization of Elementor for a user-friendly experience.
- Migration and optimization options for existing websites.
- Flexibility in pricing plans, with reduced rates for agency members.
Cons:
- Limited AI-generated content may require additional customization.
- Some AI-generated images may not always meet specific requirements.
- Legal considerations and copyright issues should be kept in mind when using the website cloning feature.
The 10 Web AI WordPress builder is an ideal tool for both beginners and professionals looking to create websites quickly and effectively. Whether you’re a novice or an experienced web designer, the AI-powered features and intuitive interface provide ample opportunities for customization and optimization.
Durable: simple but effective for solo business owners
In short:
- Versopedia opinion: Durable offers a convenient solution for solo entrepreneurs by harnessing the power of AI to meet their digital needs, without much extra
- Best for: Solo entrepreneurs that need a simple but effective online presence
- AI features: Website template generation, text generation, stock image picker, AI assistant built in (chatGPT)
| AI content assistance | Yes |
| AI personalized design | Not really, more like a smart template |
| Ease of editing | Very easy and straightforward |
| AI Only or also prebuilt templates ? | AI only |
| Intelligent marketing tools | Yes, they also have a business name generator, and an AI powered Google Ads copywriter |
| Pricing | Starting from 12$/month billed annually, or 15$/month monthly |
Durable is an innovative website builder that leverages the power of artificial intelligence (AI) to help businesses establish an online presence quickly.
With its promise of getting your business online in just 30 seconds, Durable claims to provide an AI-powered platform specifically designed for small business owners. In this video review, the host explores the functionality of Durable’s AI-related features to see if it lives up to its claims.
Getting Started with Durable is a simple process. By clicking on the “Generate Your Website” button, users are guided through a series of steps to set up their website. The AI algorithm takes into account the user’s location, type of business they’re building, and the business name to create a customized website.
During the AI-powered website generation process, Durable automatically adds sections, such as a navigation bar, map, form, and a paragraph describing the business. It also generates copy for the website’s content, including testimonials and service descriptions.
The resulting website is ready to be edited, because my God, is the first version ugly. You will really need to play with the content, images and color scheme before this can be launched.
The website includes a contact section, a map displaying the business’s location, an about us and testimonial section.
Overall, the AI-generated website appears to be well-structured and functional, offering a solid foundation for a business’s online presence.
Durable also provides options for restyling and rebuilding the website if users prefer a different design. By mixing and matching different iterations, businesses can personalize their website to suit their unique needs.
While Durable’s AI-powered website builder seems to deliver a decent website quickly, it’s important to note that Durable’s AI capabilities primarily focus on generating smart templates and automating certain aspects of website creation. The level of customization and advanced AI features may be limited compared to other AI-driven website builders. However, for small business owners looking for a quick and hassle-free way to establish an online presence, Durable could be a viable option.
Pros of Durable:
- Quick Website Generation: Durable lives up to its claim of getting businesses online in just 30 seconds, offering a speedy solution for establishing an online presence.
- AI-Powered Templates: The AI algorithm generates smart templates, saving time and effort for users who may not have design expertise.
- Simplified Process: Durable streamlines the website creation process, making it accessible to solo business owners who may have limited technical skills or resources.
- Customization Options: While the AI-generated templates serve as a foundation, Durable allows users to restyle and rebuild their websites, offering some level of customization.
Cons of Durable:
- Limited AI Functionality: Durable’s AI capabilities primarily focus on template generation and automating certain aspects of website creation. It may lack advanced AI features found in other AI-driven website builders.
- Lack of Advanced Customization: The level of customization and flexibility with Durable’s templates may be limited compared to other website builders, as it heavily relies on pre-defined structures.
- Dependency on Templates: Users may feel constrained by the reliance on AI-generated templates, limiting their ability to create a unique and tailored website design.
- Potential Lack of Advanced Features: While Durable offers a quick and convenient solution for establishing an online presence, it may lack advanced features and functionalities found in more comprehensive website builders.
Overall, Durable offers an AI-powered platform that simplifies the website creation process for small business owners. With its ability to generate a functional website in a matter of seconds, Durable provides a convenient solution for those seeking to establish an online presence efficiently.
Hostinger: easily set up a decent website in minutes
In short:
- Versopedia opinion: Easy to use, very fast and affordable option
- Best for: small business owners, freelancers looking to whip up a decent site quickly
- AI features: Website creation (AI written content, stock imagery picked), AI logo designer, AI content tool
| AI content assistance | Hostinger has a built in content/headline generating tool |
| AI personalized design | It will take stock imagery, not make unique designs |
| Ease of editing | The website editor is very easy to use and intuitive |
| AI Only or also prebuilt templates ? | Hostinger offers both options. You go the 100% AI route, but also start from a template and then fill in the content using their AI content feature |
| Pricing | 1.99$ per month (48 month deal(you will need to pay 48×1.99$ at checkout)). The per month deal for single web hosting is 9.99$/month |
Introducing the Hostinger Website Builder (formerly Zyro), an AI-powered solution that combines hosting and website building expertise into a seamless package.
Hostinger has harnessed the power of artificial intelligence to provide a user-friendly platform specifically tailored for those seeking to establish a strong digital presence or online store. With its AI-driven approach, this website builder simplifies the process of creating a website, making it accessible to users without any coding skills or technical knowledge.
Getting started with the Hostinger AI website builder
As with most AI website builders, they have you fill in some questions, upon which the AI then bases the V1 of you site around:
After roughly 1 minute the tool spins out a basic home page design (for desktop and mobile), matched it with fitting stock images and filled it up with content sections.
The builder also offers intelligent SEO tools to optimize websites for search engines, ensuring improved visibility and rankings.
A good tool with ‘OK’ quality AI
Along with its AI-driven features, Hostinger’s Website Builder ensures exceptional performance and speed, thanks to automatic Cloudflare inclusion and hands-free SSL setup.
While it may have some limitations in terms of customizability, Hostinger Website Builder’s AI-focused approach brings simplicity, convenience, and efficiency to the website building process.
However, we’ve found the first AI draft to be very basic. You will need to rewrite the content and make or source other pictures for sure.
All in all, whether you’re a beginner or an experienced user, this AI-powered solution offers a compelling option to create an impressive online presence quickly and effortlessly.
Pros of Hostinger’s AI Tool:
- User-Friendly Website Creation: Hostinger’s AI tool simplifies the website creation process, allowing users to build professional-looking websites with ease, even without technical expertise.
- Time-Saving: The AI tool generates a unique website design within minutes, significantly reducing the time and effort required to create a website.
- Mobile-Friendly Designs: The AI tool ensures that websites created are optimized for mobile devices, providing a seamless browsing experience across different screen sizes.
- Cost-Effective Solution: Hostinger’s AI tool is included in their hosting plans, offering an affordable solution for users who want to create a website without the need for additional design services.
Cons of Hostinger’s AI Tool:
- Limited Customization Options: While the AI tool provides design recommendations, users may have limited flexibility in terms of advanced customization options or specific design elements.
- Template-Based Designs: The AI tool relies on templates and predefined design elements, which may result in websites having a similar look and feel to other websites created using the tool.
- Ok quality of AI generated first version
Hostinger pricing is on the affordable side ranging from 1.99$ per month if you choose for the 48 month deal(you will need to pay 48×1.99$ at checkout). The per month deal for single web hosting is 9.99$/month, which is an industry average.
Wix ADI: Best all-around website builder, not so much AI just yet
In short:
- Versopedia opinion: Not really an AI website builder and not just a website builder… It’s way more than that:
Wix ADI is best in class in generating a stunning website based on user input in under 5 minutes. Although we can’t really talk about an AI website builder, it definitely deserves its spot in this list. Next to being a top class website builder it is more and more becoming the digital business hub offering ecommerce solutions, online payment processing for services businesses, a vast app store with seamless integrations to multiple marketing/business tools. - Best for: Small businesses looking for an all in one spot to manage the online part of their business
- AI features: They currently ‘only’ feature an AI content generator
| AI content assistance | Yes, there is a built in AI content generator that gives 3 example outputs for you to choose from for each query |
| AI personalized design | No. Although the design outcome is top notch, it’s more of a smart template allocator than an AI personalized design. |
| Ease of editing | Very intuitive and easy |
| AI Only or also prebuilt templates ? | Only prebuilt |
| Intelligent marketing tools | Not necessarily intelligent, but WIX is probably one of the most versatile website builders in terms of apps and marketing solutions that integrate with the platform |
| Pricing | There is a free plan, but that comes with Wix ads and branding on your site. The cheapest non branded option starts at 10$ per month. |
Wix ADI, short for Wix Artificial Design Intelligence, is website builder that creates unique and professional-looking websites based on user input. By simply answering a series of questions about their business or project, users provide Wix ADI with the necessary information to generate a fully functional website tailored to their specific needs.
It deserves its spot in this review post because it is a smart website builder with 1 AI feature, but that is where it stops. The ADI tool itself came out 6 years ago and was revolutionary back then, but now you can just see it as a smart templated website builder.
So how does Wix ADI work then ?
Getting started with Wix ADI is a breeze. Users need to create a free Wix account and choose Wix ADI as their website builder. They are then prompted to select the purpose of their website or the type of business they own, which helps Wix ADI understand their specific needs. Users can also specify their design preferences, such as choosing from various design styles, color schemes, and fonts.
The platform’s personalized designs reflect the user’s brand and preferences, creating a unique online presence. Furthermore, Wix ADI offers easy customization options, enabling users to make adjustments to the design, layout, and content to align with their vision.
Using Wix ADI comes with numerous benefits. Firstly, it saves time by generating a unique website design within minutes, significantly reducing the time it takes to create a website from scratch. Additionally, Wix ADI eliminates the need for technical skills or coding expertise, allowing users with limited design experience to create a professional-looking website effortlessly.
Wix seamlessly integrates with various third-party apps and services, enabling users to add powerful functionalities to their websites.
Features:
- Quick Setup: Users can generate a fully functional website design within minutes, saving valuable time.
- No Technical Skills Required: No coding or design experience is necessary, making it accessible to users with limited technical expertise.
- Semi-Personalized Designs: Wix ADI produces customized website designs that reflect the user’s brand and preferences. Albeit still coming from a template.
- Easy Customization: The platform allows for further customization, enabling users to make adjustments to the design, layout, and content.
- Seamless Integration: Wix ADI integrates with various third-party apps and services, enhancing the functionality of the website.
Cons:
- AI features are limited
- Limited Control: Compared to the Wix Editor, Wix ADI offers less flexibility and control over the website’s design and functionality.
- Less Customization Options: Users may find the pre-defined templates and design elements limiting in terms of customization possibilities.
In summary, Wix ADI is not an AI powered website builder, it’s a solid website builder with an AI content generation feature.
Which is not bad nor good, because the process delivers a top quality website in minutes and it simplifies the website creation process for users without technical skills.
Elementor AI: Great addition to one of the most popular WordPress tools
In short:
- Versopedia opinion: Best AI powered wordpress plugin
- Best for: People wanting to use WordPress for their site creation and looking for a website builder
- AI features: Content generation, Translation, Code builder (CSS and Javascript),
- Pricing: Starting from 59$/ year
When it comes to the world of website builders, Elementor is a well known player. As an additional feature to the popular WordPress plugin, it now also unleashes the power of artificial intelligence, making website creation a using their tool an even better experience.
Using AI in Elementor is simple. Whether you’re a beginner or an experienced web designer, you can tap into its intuitive drag-and-drop interface and unleash your creativity. With just a few clicks, you can create stunning websites that cater to your specific needs.
One of the standout features of Elementor AI is its vast library of templates and kits. Whether you want to build an online store, a portfolio website, or a corporate site, you’ll find pre-designed templates that match your vision. Just choose a template, customize it to your liking, and watch your website come to life in minutes.
Pros of Elementor AI:
- Intuitive drag-and-drop interface for easy website creation
- Vast library of pre-designed templates and kits to choose from
- Seamless integration with WordPress for a familiar environment
- AI-powered content editor generates drafts to simplify copywriting
- Code generator feature simplifies customization of CSS settings
Cons of Elementor AI:
- Some features, like image generation, are still in development
- Hosting services provided by Elementor may not suit everyone’s needs
- Requires a learning curve to fully explore and utilize all features
- Limited control over advanced functionalities compared to coding from scratch
- Reliance on third-party plugins for additional functionality
Overall, Elementor AI empowers both beginners and experienced web designers to create professional-looking websites with minimal effort. Its AI-driven features streamline the design process and offer a wide range of customization options. Whether you’re a freelancer, agency, or business owner, Elementor AI is a valuable tool in your website-building arsenal.
Shopify AI: huge time saver for people writing product descriptions
In short:
- Versopedia opinion: ecom store managers will love this one
Shopify – the eCommerce giant that’s now diving into the AI realm!
With AI-generated product descriptions and email subjects, Shopify aims to make your life easier and boost your sales.
Simply log in to your Shopify store, navigate to the product section, and unleash the power of Shopify Magic! Add features and keywords, select a tone of voice, and watch as the AI crafts compelling product descriptions for you. Plus, it doesn’t stop there – Shopify’s AI can even generate subject lines for your email campaigns.
It’s all about saving you time and elevating your marketing game.
But, as with any tool, there are pros and cons to consider. On the bright side, Shopify’s AI can save you precious hours of writing and spark creative ideas. However, it’s important to keep in mind that the AI-generated content might still require some fine-tuning to align with your brand voice and specific product details.
Pros of Shopify’s AI Features:
- Time-saving: AI-generated product descriptions and email subjects save you valuable time and effort in crafting engaging content.
- Creative inspiration: The AI can provide fresh and creative ideas that you might not have thought of, helping to diversify your marketing approach.
- Language support: The AI supports multiple languages, allowing you to expand your reach and connect with customers worldwide.
- Customization options: You can choose from predefined tones of voice or create a custom tone to align with your brand personality.
- Ease of use: The AI features are seamlessly integrated into the Shopify platform, making them accessible and user-friendly for store owners.
Cons of Shopify’s AI Features:
- Brand alignment: While the AI-generated content is a helpful starting point, it may still require manual editing to ensure it accurately represents your brand voice and product details.
- Limitations on mobile devices: Special instructions for AI content generation are not available on mobile devices, requiring you to use a desktop for more advanced customization.
- Language accuracy: The AI may occasionally generate content that doesn’t fully capture the intended message or context, necessitating manual adjustments.
- Dependency on input quality: The quality of the AI-generated content relies on the input provided, including product titles and keywords. Inaccurate or insufficient input may result in less satisfactory results.
- Limited to certain content areas: Currently, AI-generated content is available for product descriptions and email subject lines, but not for other areas like website copy or blog posts.
B12: really good AI website builder with focus on the professional services industry
In short:
- Versopedia opinion: good tool, quick website creation, a good option for the professional services industry
- AI features: Website template generation, AI content tool
- Pricing: 50$ per month
B12 is an AI website builder tool that aims to simplify the process of creating websites for professional service businesses. Next to their website creation tool they offer a whole suite of digital business tools like lead management, appointment management and invoicing among others.
With its AI-powered platform, B12 can generate customized websites in just 60 seconds.
The tool asks for your business information and preferences, and then uses that data to create a personalized website draft.
The platform offers an intuitive editor with drag-and-drop functionality, allowing you to easily customize your website’s design, colors, and fonts.
B12 also provides additional features such as integrations, bookings, email marketing, copywriting services, and SEO assistance.
The tool stands out with its New York-based support team, which offers a high level of customer service.
However, it’s important to note that B12 has limitations when it comes to eCommerce support and website transferability. Overall, B12 seems to be a user-friendly option for professional service entrepreneurs looking to quickly build and manage their online presence.
Jimdo Dolphin: Not an AI website builder
Jimdo Dolphin may be mentioned in other blog posts around the web as an AI-powered website builder, it lacks the robust AI capabilities found in other platforms. It should be seen as a smart templated website builder that offers some level of convenience but falls short in terms of personalization, customization options, adaptability, and comprehensive support. Users seeking a truly AI-powered website builder with advanced features and capabilities may want to explore alternative options available in the market.
Bookmark AIDA: Stopping their services
Bookmark is stopping their service as of June 30 2023.
Concluding
In conclusion, exploring the world of AI website builders has been an exhilarating journey. We’ve delved into the realms of 10web, Elementor AI, and Shopify AI among others, uncovering their remarkable features and potential. These tools have truly revolutionized website creation, making it easier, faster, and giving you inspiration to create your online hub.
Whether you’re a WordPress enthusiast, a design aficionado, or an e-commerce entrepreneur, there’s an AI website builder out there to suit your needs. So, embrace the power of AI, unleash your creativity, and watch your website soar to new heights.
Happy building, and may your online presence be as extraordinary as your ideas!
